Does HubSpot Have Lead Scoring? 2026 Feature Guide
Does HubSpot Have Lead Scoring? (2026 Update) The Short Answer: Yes HubSpot does have lead scoring, but it requires a Marketing Hub Professional subscription or higher. This means that businesses using the free or basic plans will not have access to this feature, and will need to upgrade to take advantage of lead scoring capabilities. How to Use Lead Scoring in HubSpot (If Yes) Navigate to the “Contacts” section in your HubSpot portal and click on “Lead Scoring” to access the feature. Click on “Create a lead score” to set up a new scoring rule, and then define the criteria that will determine the score, such as form submissions, email opens, or page views. Result: HubSpot will automatically assign a score to each contact based on their interactions with your website and marketing materials, allowing you to prioritize leads and focus on the most promising opportunities. Workarounds (If No) Since HubSpot’s lead scoring feature is only available on the Marketing Hub Professional plan, users on lower tiers can consider the following workarounds: ...