The Short Answer

To fix the “Schedule” error in Typefully, which results in a post failure, reconnect your account by toggling the “Account Connect” option off and then on again in the Settings menu. This simple step can resolve the issue in under 30 seconds, reducing the average sync time from 15 minutes to just 30 seconds.

Why This Error Happens

• Reason 1: The most common cause of the “Schedule” error is an expired or invalid access token, which occurs when the connection between Typefully and your account is not properly authenticated. This can happen if you’ve recently changed your account password or if the token has timed out, typically after 60 days of inactivity.
• Reason 2: An edge case cause is a misconfigured scheduling setting, where the post is set to publish at a time that has already passed or is set to an invalid date, such as February 30th. This can lead to the post being stuck in a failed state, with an error message indicating a scheduling issue.
• Impact: Post Failed - When the “Schedule” error occurs, your post will not be published, and you’ll receive an error message indicating that the post failed to schedule. This can be frustrating, especially if you’re trying to meet a deadline or publish time-sensitive content.

Step-by-Step Solutions

Method 1: The Quick Fix

1. Go to Settings > Account Connections > Connected Accounts
2. Toggle the Account Connect option to Off, then wait for 10 seconds before toggling it back On. This will re-authenticate the connection and generate a new access token.
3. Refresh the page to apply the changes and retry scheduling your post.

Method 2: The Advanced Fix

If the quick fix doesn’t work, you can try resetting the scheduling settings using the Typefully API. You’ll need to use a tool like Postman or cURL to send a request to the Typefully API. Here’s an example code snippet:

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curl -X POST \
  https://api.typefully.com/v1/scheduling/reset \
  -H 'Authorization: Bearer YOUR_ACCESS_TOKEN' \
  -H 'Content-Type: application/json' \
  -d '{"account_id": "YOUR_ACCOUNT_ID"}'

Replace YOUR_ACCESS_TOKEN and YOUR_ACCOUNT_ID with your actual access token and account ID.

Prevention: How to Stop This Coming Back

To prevent the “Schedule” error from happening again, make sure to:

• Regularly review and update your account connections to ensure they’re valid and authenticated.
• Set up monitoring alerts to notify you when a post fails to schedule, so you can investigate and resolve the issue promptly.
• Use a scheduling tool that allows you to set up multiple publication attempts, in case the first attempt fails.

If You Can’t Fix It…

[!WARNING] If Typefully keeps crashing or you’re unable to resolve the “Schedule” error, consider switching to Hootsuite, which handles account connections natively without these errors. Hootsuite offers a more robust scheduling system and better support for large-scale publishing.

FAQ

Q: Will I lose data fixing this? A: No, reconnecting your account or resetting the scheduling settings will not result in data loss. Your posts and scheduling history will remain intact.

Q: Is this a bug in Typefully? A: The “Schedule” error is not a bug in Typefully, but rather a common issue that can occur when account connections expire or become invalid. Typefully has implemented measures to prevent this issue, such as automatic token renewal, but it’s still possible for errors to occur. As of version 2.5, Typefully has improved its error handling and provides more detailed error messages to help users troubleshoot issues.

📚 Continue Learning

Check out our guides on Typefully and Schedule.

Quick Verdict

For small to medium-sized teams with a budget under $1,000 per month, Typefully is a more cost-effective solution for social media content scheduling. However, larger teams with more complex social media strategies may prefer Buffer’s advanced features and scalability. Ultimately, the choice between Buffer and Typefully depends on your team’s specific needs and budget.

Feature Comparison Table

When to Choose Buffer

• If you’re a 100-person marketing agency with a large social media team and a budget over $1,500 per month, Buffer’s advanced features and scalability make it a better choice.
• If you need to schedule content across 10+ social media platforms, Buffer’s extensive integration list is a significant advantage.
• If you require advanced analytics with engagement metrics to track your social media performance, Buffer’s built-in analytics are more comprehensive.
• If you’re a large e-commerce company with a complex social media strategy, Buffer’s queue and calendar views make it easier to manage multiple social media accounts.

When to Choose Typefully

• If you’re a 10-person startup with a limited budget under $500 per month, Typefully’s cost-effective pricing makes it a more attractive option.
• If you’re a small business with a simple social media strategy, Typefully’s easy-to-use interface and gentle learning curve make it a better choice.
• If you need to schedule content across a few social media platforms, Typefully’s simple scheduling feature is sufficient.
• If you’re a solo entrepreneur or freelancer, Typefully’s affordability and ease of use make it a great option for managing your personal social media presence.

Real-World Use Case: Social Media

Let’s say you’re a 50-person SaaS company with a social media team of 5 people, and you need to schedule content across 5 social media platforms. With Buffer, setup complexity would take around 2-3 days, and ongoing maintenance would require around 2 hours per week. The cost breakdown for 100 users/actions would be around $500 per month. With Typefully, setup complexity would take around 1-2 days, and ongoing maintenance would require around 1 hour per week. The cost breakdown for 100 users/actions would be around $200 per month. However, Typefully’s limited analytics and lack of advanced features may be a drawback for larger teams.

Migration Considerations

If switching from Buffer to Typefully, data export/import limitations may apply, and training time needed would be around 1-2 weeks. Hidden costs may include the need to purchase external analytics tools to supplement Typefully’s limited analytics. If switching from Typefully to Buffer, data export/import limitations may also apply, and training time needed would be around 2-3 weeks due to Buffer’s steeper learning curve.

FAQ

Q: Which tool has better customer support? A: Buffer offers 24/7 email and chat support, while Typefully offers email support with a 24-hour response time. Buffer’s support is more comprehensive and responsive.

Q: Can I use both Buffer and Typefully together? A: Yes, you can use both tools together, but it may not be the most efficient solution. Buffer’s advanced features and Typefully’s simplicity may complement each other, but you’ll need to manage two separate accounts and workflows.

Q: Which tool has better ROI for social media? A: Based on a 12-month projection, Typefully’s cost-effective pricing and simplicity may provide a better ROI for small to medium-sized teams. However, larger teams with complex social media strategies may find that Buffer’s advanced features and scalability provide a better ROI despite the higher cost.

Bottom Line: For small to medium-sized teams with simple social media strategies, Typefully is a cost-effective solution with a gentle learning curve, while larger teams with complex social media strategies may prefer Buffer’s advanced features and scalability.

🔍 More Buffer Comparisons

Explore all Buffer alternatives or check out Typefully reviews.